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© 2025

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Under the hood

Under the hood

Get to know how I build highly effective design teams reaching business strategies and winning experiences

Abstract Illustration of a brain

Leadership

Learn how I lead from day to day, to coaching, strategy and hiring.

01

Introduction

Principles & development

02

Day to day

Building motivated teams
Effective teams with feedback
Managing meetings

03

Setting the team

Hiring well
Leading a growing team
Effective design teams
Roles and team composition

04

Nurturing and coaching

Design culture
Developing the team
Making things happen

Design & research

Learn how to design the right thing instead of things right

01

Introduction

The problem model

02

The problem model

Problem
Research
Object
Building
Launch
Evaluate
Manifest

© 2025

Home
Work
Projects
Blog
Under the hood